Empowering CPG Brands To
Stand Out &
Command Attention
Capabilities *
Capabilities *
Hello! I’m Luis Edilberto, the founder of Praeclare, an independent design studio specializing in branding, packaging design, and digital marketing for CPG brands. My journey in graphic design began at age 11 and led me to earn a full-tuition scholarship at California College of the Arts, where I developed expertise in creating impactful logos, posters, book designs, and more.
Since 2022, I have partnered with marketing and photography agencies, along with food and beverage brands, to deliver strategic and impactful design solutions that prioritize consistency across branding, marketing, and packaging. My expertise includes branding, packaging design, social media graphics, and Amazon A+ content, all tailored to enhance consumer engagement and drive measurable results. These collaborations have sharpened my ability to craft designs that elevate brand awareness, strengthen brand identity, and improve visibility across diverse platforms.
If you're a CPG brand looking to stand out with strategic design, let’s work together to create something remarkable!
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> Logo Design
> Color Palette
> Pattern
> Typography
> Competitor Analysis
> & More
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> Competitor Analysis
> Target Audience
> Logo Integration
> Packaging Design Concepts
> Die Line Template
> & More
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> Social Media Graphics & Templates
> Infographics
> Motion Graphics
> Amazon A + Content Design / Listing Graphics
> & More
Did You Know? *
Did You Know? *
75% of consumers judge a brand’s credibility based on its visual design, making high-quality design imperative.
- WebFX
75% of consumers judge a brand's credibility based on its social media presence and design.
- Stanford Persuasive Technology Lab
72% of consumers say that packaging design can influence their purchasing choices.
- Ipsos
87% of consumers say that consistent branding across all channels is very important to them.
- Lucid Press
Client Testimonial *
Client Testimonial *
“If you're in the CPG space and in need of a graphic designer, you really should consider working with Luis! I can't recommend him enough. He's so passionate about the CPG space, enjoyable to work with, and he's so talented when it comes to finding fun, brand-aligned ways for our clients to show up on social media and beyond. Will always recommend working with Luis.”
- The Y Collective
“It was an entirely pleasant and exciting experience.. From the planning, the consultation, the art itself, everything. The concept artwork with the examples of the bottles and the packaging are literally above and beyond anything we've ever experienced. He was patient, understanding and willing to change ideas several times to fit our vision. We are so, so, so happy with it!"
- Brendy’s Flan & More
"Social media design is very important as it helps bring some new visual elements to customers that is not just based on photos. The project was very smooth and the communication was great! The graphics embodied the brand and gave it some continuity. Luis did a great job with the brand elements he had to work with."
- Tuyyo Foods