Glow
Bear
Passion Project Scope
Brand Identity Design
Packaging Design
Social Media Graphics
Glow Bear required a brand identity and packaging solution that could capture the vibrancy and deliciousness of their gummy bear product line. The main challenge was to create a cohesive identity that could accommodate various flavors. The goal was to design a striking concept that portrayed a lasting glow while maintaining audience engagement without being excessive.
The solution centered on crafting a brand style that harmoniously blended enjoyment with the expression of the brand's core values. We meticulously selected specific shapes and colors for the packaging to mirror the brand's essence. As these gummies are made from natural ingredients, the design aimed to convey their role in enhancing the body's health and vitality. This crucial message was to be conveyed through visual elements, reinforcing the idea that these gummies contribute to your radiance. In essence, we aimed to showcase through the packaging that these gummies help you achieve a glowing and optimal state of well-being.
