Berry
Land
Passion Project Scope
Brand Identity Design
Packaging Design
Social Media Graphics
A strawberry yogurt brand required a complete brand identity and packaging design that was distinctive, bold, and flavorful. As the brand emphasizes health, the challenge was to visually communicate those principles. Berry Land makes its yogurt using real strawberries, and we wanted to visually reflect that story throughout the entire brand without compromising on balance.
The incorporation of a cohesive visual storyline across the entirety of the brand design played a crucial role in shaping a distinct brand identity. The design pattern visually portrayed the journey of strawberries sprouting from the earth. The carefully chosen brand colors accentuated the idea of delightful, ripe strawberries, ultimately enhancing the packaging appeal for consumers in search of freshness and flavor.
