Just
Pop’d
Passion Project Scope
Brand Identity Design
Packaging Design
Social Media Design
Just Pop'd sought a distinctive brand identity and packaging design to stand out in a playful yet refined manner. Prioritizing clarity and readability on packaging, each flavor was designed to visually distinguish itself while maintaining the brand's identity. This strategic design approach aimed to enhance shelf appeal and serve as a foundation for marketing assets, including compelling social media visuals. The goal was to create a visually appealing and cohesive brand image that resonated with the target audience, conveying a sense of quality and authentic charm.
The solution involved developing a dynamic and modern visual style inspired by the essence of popcorn, a beloved treat enjoyed during movie nights and cherished moments with loved ones. The design embodies the joyful and affectionate spirit of popcorn, emphasizing its role in bringing people together. Despite the lively design, there's a clear and simple essence throughout.
