Tuyyo
Foods
Project Scope
Social Media Content Design
I had the honor of collaborating with the founder of Tuyyo in the development of social media content graphics and videos. Tuyyo is a modern and organic Hispanic beverage brand specializing in authentic "Agua Frescas" – traditional Mexican drinks skillfully crafted by blending fresh fruits, water, and sweeteners to offer a revitalizing, fruit-infused experience. The project was strategically designed to elevate brand recognition, educate consumers, and create engaging social media content that would cultivate heightened consumer interaction, loyalty, and trust.
The solution involved a collaborative effort to meticulously formulate a strategic plan for content development. Utilizing key elements from the brand guidelines, a variety of social media graphics were expertly crafted to align seamlessly with the strategic plan. These graphics and videos not only deliver informative and aesthetically pleasing content but also cultivate a visual experience, fostering authentic consumer connections with the brand and enhancing its overall social media presence.
"Social media design is very important as it helps bring some new visual elements to customers that is not just based on photos. The project was very smooth and the communication was great! The graphics embodied the brand and gave it some continuity. Luis did a great job with the brand elements he had to work with."
Stefanie - Tuyyo Foods