Passion Project Scope

Brand Identity Design
Packaging Design
Social Media Graphics

In the world of frozen desserts, a new mango popsicle brand aimed to create a strong brand identity. They wanted to stand out in a competitive market with a vibrant and unique design. Their main goal was to incorporate their delicious mango flavor into every aspect of their brand, making sure it appealed to customers at every interaction. This endeavor focused on achieving visual distinctiveness while also capturing their one-of-a-kind flavor for an unforgettable brand journey.

Crafted with warmth and an inviting allure, the logo boasts a unique design. The connection between the letters "g" and "m" intentionally embodies the notion of boundless flavor. To introduce diversity and visual dynamism, a custom pattern is employed, featuring vibrant colors and distinct shapes in stark contrast to the logo. These carefully chosen colors form a captivating packaging design, ensuring it grabs attention on store shelves. This design eloquently mirrors the brand's unmistakable and authentic flavors, making it highly enticing to prospective customers.